As the title says, I’ve been thinking about discontinued perfumes all day today, prompted by Birgit’s find of a perfume shop with vintage treasures.
My mind went mostly the way of discontinued Guerlains but it could be applicable to any company still in existence and producing perfumes.
The way I figure it, it all revolves around money and economy. Economy being the operative word here. One I hate sincerely. Because you cannot possibly convince me it’s in my best interest to follow economic principles that can’t be understood through common sense (which is most today). And honestly, the banking and economic systems in effect today seem very far away from common sense to me. That especially includes banks. Basically, any institution that makes you pay for the mess they made of the world we live in today.
Ok, I’ll stop with the rant – this really is about perfume. 🙂
So, I was thinking, most discontinued perfumes went that way because of lack of sales (making enough money as the company deems profitable). I say most, I’m aware some can no longer be produced due to unavailable ingredients.
But basically, the perfume goes into alcohol so you don’t need that much of the original formula to make several hundred bottles.
What I’ve been thinking is, many discontinued perfumes have fans that would love to get access to bottles of their favourite perfumes.
So, why not make smaller batches of those perfumes and not place them into boutiques but make them available at order? You wouldn’t need to ship them to boutiques and basically, only hardcore fans would buy them straight from your headquarters. I’m pretty sure you could even put those in simple bottles, just as long as fans would get the juice they wanted.
And I believe even eBay wouldn’t be a problem because anyone could order a bottle for themselves and those that went on eBay would mean that the seller would have to go below the original price, otherwise anyone could get a bottle for the usual price from the company. So, I don’t think many of those bottles would appear on ebay.
Basically, this sounds sensible to me (bear in mind I have no economic knowledge).
What do you think? Are there huge holes in my idea I can’t see?