Tag Archives: H&M

Unexpected, surprising gardenia – Wildwood flower by H&M

I wanted to call it a cheap find but as I received it in a swap, I actually don’t know how much it costs but being an H&M perfume, I imagine it’s quite affordable.

And I must say, quite good too!

Finding any information on the perfume proved quite impossible. I wonder why doesn’t the H&M site have any perfume related information on it?!

So, if I go by my nose alone, I’d say it starts strangely. Once I spray it on, I can smell the white flower (gardenia in this case) in the divljiair around my wrist, but when I put my nose to the wrist, I can’t smell a thing. 🙂
That lasts only for a minute and then there is the most intriguing opening. I can smell the gardenia in there (Une Voix Noire being my reference gardenia) but it is hidden among some fruit and nettle?! I mean that is the first thing that pops into my head. There is a light fruity sweetness to the opening but it’s not overdone, it’s rather subdued when you think of the fruitiness that surrounds us these days. I might not be nettle that I’m smelling, but there is a slight bitter feeling subduing the sweetness. It could be just an almond note, as there is both a sweet nutty creaminess to it and a light bitter/herbal note.

But at all times there is the gardenia in the background filling your nose with its body. Each time you breathe it in, it fills you up completely. Not that I mind. At all. 🙂

Several times during its development I was scared it was going to turn into, in my case, much detested, clean muskiness but that never happened. There must be some of it in there as I feared the perfume veering towards it but luckily, it didn’t. It is pretty much linear but I don’t mind at all.

The fact that there is a slight saltiness to that nutty note and that the drydown displays some vanilla and amber I’d say, make this a really lovely perfume to be had for a probably very small amount of money.


Now, let me know – who has any experience with H&M perfumes (they aren’t available here)? Can you point me in the direction of some other hidden gems among their line?

And does anyone know who made this? The perfumer behind it I mean.


P.S. A big thank you to Oktopusy for sending this! 🙂

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